Samsung
Galaxy S23 Ultra X Genshin Impact Edition
Inroducing the Galaxy S23 Ultra Accessory Genshin Impact Edition, a collaborative creation between Samsung and the popular game "Genshin Impact", developed by Hooverse. The items inside, ranging from an accessory case, acrylic frame, to Galaxy S23 Ultra accessories, feature the water themed character, Nilou. The bag which houses the contents is modeled after Nilou's bag featured in her new skin, complete with details of a feather keychain and magnetic ribbon clasp. The inner packaging incorporates various design elements which prominently feature the lotus, to reinforce the iconic symbol associated with the character. This item was highly anticipated, and the overwhelming buzz and popularity surrounding the accessory kit led to its pre-order selling out within minutes at both the Samsung Gangnam Flagship Store and the luxury online reseller, KREAM. HEAZ was responsible for designing and manufacturing the bag, acrylic frame, and accessory packaging.
Client. Samsung
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Seeun Oh, Jina Roh, Youna Cho
Contributor. Hyojin Kang
Photographer. Junghun Yeom
